Cable advertising : new ways to new business by Kensinger Jones, Thomas F. Baldwin and Martin P. Block

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TextLanguage: English Publication details: New Jersey: Prentice-Hall 1986Description: ix, 148p., glos., app. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.143 JON (Browse shelf(Opens below))		Available		249

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Previous	659.143 COM The commercials book	659.143 EVA Marketing channels : infomercials and the future of television marketing	659.143 HAW The complete guide to infomercial marketing	659.143 JON Cable advertising : new ways to new business	659.143 KAN The 100 best tv commercials and why they worked	659.143 KAP Television advertising and consumer response : children buying behaviour	659.143 NAP Audience economics : media institutions and the audience marketplace	Next

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