Image from Amazon.com
Retailing by George H. Lucas, Robert P. Bush and Larry G. Gresham
Material type:
TextLanguage: English Publication details: Chennai: All India Publishers and Distributors 1997Description: xxviii, 654p., glos., endnotes, ind. 26 cm x 21 cmISBN: - 8185502234
- building customer relationships
- changing structure of retailing
- entrepreneurial opportunity
- franchising
- global marketplace
- human resources
- mass promotion
- nonstore retailing
- planning
- pricing
- product decision
- retail consumer
- retail mix
- retailing
- social responsibility
- store design
- strategic planning
- supplier relations
- 658.87 LUC
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.87 LUC (Browse shelf(Opens below)) | Available | 5977 |
There are no comments on this title.