Design and marketing of new products by Glen L. Urban and John R. Hauser

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TextLanguage: English Publication details: New Jersey: Prentice-Hall, Inc. 1998Edition: 2nd edDescription: xxvii,701p., bib., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.5752 URB (Browse shelf(Opens below))		Available		2114

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Previous	658.5752 NEW New product design	658.5752 SLA What is product design ?	658.5752 STA The innovation wave : meeting the corporate challenge	658.5752 URB Design and marketing of new products	658.5752095 LAL Design thinking : beyond the sticky notes	658.57520954 Managing emotion in design innovation	658.577 WUL The innovation maze : Four routes to a successful new business case	Next

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