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Big brands big trouble : lessons learned the hard way by Jack Trout

By: Material type: TextTextLanguage: English Publication details: Chennai: East West Books Pvt. Ltd. 2001Description: x, 223p., ind. 25 cm x 16 cmISBN:
  • 8186852816
Subject(s): DDC classification:
  • 658.827 TRO
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 658.827 TRO (Browse shelf(Opens below)) Available 11961
Books KEIC 658.827 TRO (Browse shelf(Opens below)) Available 3843

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