Advertising research : theory and practice by Joel J. Davis

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Material type: Text

TextLanguage: English Publication details: New Jersey: Prentice Hall 1997Description: xxiv, 695p., ref., bib., app., ind. 28 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1072 DAV (Browse shelf(Opens below))		Available		1950

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