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Advertising and promotions : an IMC perspective by Kruti Shah and Alan D'Souza
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd 2009Description: xxx, 987p., app., ind. 24 cm x 18 cmISBN: - 9780070080317
- advertising
- advertising strategy
- advertising tool
- analysis
- broadcast media
- budget
- communication process
- consumer behaviour
- corporate advertising
- creative execution
- design
- developing media plan
- direct marketing
- ethical environments
- evaluation
- Integrated Marketing Communication (IMC)
- legal
- measuring IMC performance
- media planning
- objectives
- online
- out of home media
- print media
- promotion tool
- promotions
- promotions
- public relations
- publicity
- radio
- research
- sales promotion
- strategy
- structure
- television
- unconventional promotional media
- 659.1 SHA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Available | 9104 | ||
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Checked out | 01/04/2023 | 9105 | |
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Available | 9106 | ||
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Available | 9107 | ||
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Available | 12169 | ||
| Books | KEIC | 659.1 SHA (Browse shelf(Opens below)) | Available | 8011 |
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