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Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani
Material type:
TextLanguage: English Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2012Edition: 7th edDescription: xxxiii, 1075p., glos, ind. 24 cm x 18 cmISBN: - 9780070144965
- advertising
- branding
- budgeting for IMS
- consumer behavior
- decision making process
- direct marketing
- economic aspects
- evaluation of media
- integrated marketing communications
- internet marketing
- marketing
- marketing communication
- marketing mix
- marketing plan
- media planning
- monitoring
- personal selling
- print media
- public relation
- sales promotion
- social ethical
- support media
- 659.1 BEL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 11752 | |
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 12190 | |
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 13242 |
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