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Consumer behavior : concepts and applications by David L. Loudon and Albert J. Della Bitta
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 1993Edition: 4th edDescription: xxiii, 788 p., notes, ind. 25 cm x 20 cmISBN: - 9780070473812
- additional dimention
- attitude
- behavior
- consumer and market
- consumer behavior knowledge
- consumer decision processes
- consumerism
- cultural values
- culture
- customer
- environmental influences
- family
- information processing
- innovation
- market segmentation
- market strategies
- marketing decision
- motivation
- organizational buyer behavior
- personal influence
- postpurchase behavior
- predicting consumer behavior
- purchasing processes
- self-concept
- social class
- social groups
- social stratification
- subculture
- 658.8342 LOU
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8342 LOU (Browse shelf(Opens below)) | Available | 10842 |
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