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Marketing research by G. C. Beri
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Comapny Limited 2008Edition: 4th edDescription: xviii, 579p., app., glos., bib., ind. 24 cm x 18 cmISBN: - 9780070620223
- advertising research
- brand positioning
- case study
- data collections
- export marketing
- market segmentation
- marketing research management
- measuring and scaling
- new product development
- organised retailing
- research process
- rural marketing
- sales analysis
- sampling and interviewing
- sampling design
- scientific methods
- testing hypotheses
- 658.83 BER
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.83 BER (Browse shelf(Opens below)) | Available | 6844 |
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