Capturing new markets : discover how smart companies create opportunities others don't by Stephen M Wunker

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Material type: Text

TextLanguage: English Publication details: New York: McGraw-Hill, 2011Description: xxi, 260p., bib., ind 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 WUN (Browse shelf(Opens below))		Available		15456
Books	KEIC	954 TAR (Browse shelf(Opens below))		Available		15580

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Previous	658.8 WIR Essentials of services marketing	658.8 WIT Authority marketing : how to leverage 7 pillars of thought leadership to make competition irrelevant	658.8 WRE Marketing research : text and cases	658.8 WUN Capturing new markets : discover how smart companies create opportunities others don't	658.8 XAV Marketing in the new millennium : 36 trends that will change business and marketing	658.8 XAV Marketing in the new millennium : 36 trends that will change business and marketing	658.8 YEL Your call is (not that) important to us : customer service and what it reveals about our world and our lives	Next

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