Marketing management : text and cases by K. S. Chandrasekar
Material type:
- 9780071067737
- case studies
- consumer behaviour
- customer management
- distribution channels
- green marketing
- innovative marketing
- international marketing
- market targeting
- marketing communication
- marketing management
- marketing research
- pricing
- product and branding
- rural marketing
- services marketing
- social marketing
- supply chain management
- 658.8 CHA
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.8 CHA (Browse shelf(Opens below)) | Available | 9278 |
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