Essentials of contemporary advertising by William F. Arens and David H. Schaefer

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TextLanguage: English Publication details: New York: McGraw-Hall Companies, Inc. 2009Description: xxviii, 558p., glos., endnote, ind. 28 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 ARE (Browse shelf(Opens below))		Available		12199
Books	KEIC	659.1 ARE (Browse shelf(Opens below))		Available		8315

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Previous	659.1 ARE Contemporary advertising	659.1 ARE Contemporary advertising	659.1 ARE Contemporary advertising	659.1 ARE Essentials of contemporary advertising	659.1 ARE Essentials of contemporary advertising	659.1 ARM Persuasive advertising : evidence-based principles	659.1 ART The art of advertising : top advertising reveal the secrets of successful, creative and innovative advertising	Next

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