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New products management by Merle Crawford and Anthony Di Benedetto
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TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011Edition: 9th edDescription: xviii, 558p., bibl., ind. 23 cm x18 cmISBN: - 9780071332651
- analytical attribute approaches
- concept evaluation system
- concept generation
- concept testing
- concept/project evaluation
- design
- development
- development team management
- full screen
- implementation of the strategic plan
- launch
- launch management
- market testing
- menu
- new product process
- new products management
- opportunity identification and selection
- overview and opportunity identification/selection
- preparation and alternatives
- problem based ideation
- product protocol
- product use testing
- public policy issues
- sales forecasting and financial analysis
- strategic launch planning
- 658.5 CRA
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.5 CRA (Browse shelf(Opens below)) | Available | 10124 | ||
| Books | KEIC | 658.5 CRA (Browse shelf(Opens below)) | Available | 12229 |
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