Advertising and IMC by Sandra Moriarty, Nancy Mitchell and William Wells

By:

Moriarty, Sandra

Contributor(s):

Duncan, Tom
Wells, William

Material type: Text

TextLanguage: English Publication details: New Jersey: Prentice Hall 2012Edition: 9th edDescription: xxviii, 657 p., app., glo., ind. 29 cm x 22 cmISBN:

9780132163644

Subject(s):

advertising
brand communication
IMC
marketing communication
visual communication

DDC classification:

659.1 MOR

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 MOR (Browse shelf(Opens below))		Available		10729

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