How brands grow: What marketers don't know

By:

Sharp, Byron

Material type: Text

TextLanguage: English Publication details: Australia: Oxford University Press, 2010.Description: xvii, 228p., ind. 24 cm x 16 cmISBN:

9780195573565

Subject(s):

DDC classification:

658.827 SHA

List(s) this item appears in: New Arrivals 2 Dec 2024

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Average rating: 3.0 (1 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.827 SHA (Browse shelf(Opens below))	Available		23663
Books	KEIC	658.827 SHA (Browse shelf(Opens below))	Checked out	05/30/2025	23664
Books	KEIC	658.827 SHA (Browse shelf(Opens below))	Available		23553
Books	KEIC	658.827 SHA (Browse shelf(Opens below))	Lost		19518
Books	KEIC	658.827 SHA (Browse shelf(Opens below))	Available		10432

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Content:
1.: Evidence-based marketing
2.: How brands grow
3.: How to grow your customer base
4.: Which buyers matter most?
5.: Our buyers are different
6.: Who do you really compete with?
7.: Passionate consumer commitment
8.: Differentiation vs. Distinctiveness
9.: How advertising really works
10.: What price promotions really do
11.: How loyalty programs affect loyalty
12.: The Big Story: Competing for sales with mental & physical availability

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