Multiculturalism and advertising : Indian and European enterprises under globalization by Anuradha Bhattacharjee

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TextLanguage: English Publication details: New Delhi: Oxford University Press 2019Description: xxx, 213p., ind. 22 cm x 14 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.10954 BHA (Browse shelf(Opens below))		Available		19532

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Previous	659.1095 AIT How Asia advertises : the most successful campaigns in Asia Pacific and the marketing strategies behind them	659.10951 WAN Brand new China : advertising, media, and commercial culture	659.10954 BHA Advertising in rural India : language, marketing communication, and consumerism	659.10954 BHA Multiculturalism and advertising : Indian and European enterprises under globalization	659.10954 BHA Advertising and marketing in rural India : language, culture and communication	659.10954 BHA Advertising and marketing in rural India : language, culture and communication	659.10954 KUM Advertising, brands and consumer behaviour : the Indian context	Next

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