Integrated marketing communications by Kirti Dutta

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TextLanguage: English Publication details: New Delhi: Oxford University Press 2016Description: xix, 489p., ref., ind. 24 cm x 19 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 DUT (Browse shelf(Opens below))		Available		16804

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Previous	658.802 DHO Marketing management cases and concepts	658.802 DOM Promotion : analysis, creativity, and strategy - instructor's manual	658.802 DUG Marketing metrics: Beyond Clickbaits	658.802 DUT Integrated marketing communications	658.802 EAR Copy, copy, copy : how to do smarter marketing by using other people's ideas	658.802 FAL Juicing the orange : how to turn creativity into a powerful business advantage	658.802 FIF Marketing strategy : the difference between marketing and markets	Next

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