Contemporary marketing by Louis E. Boone, David L. Kurtz

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TextLanguage: English Publication details: Chicago: Dryden Press 1986Description: xix, 578p., app., glos., ind. 26 cm x 21 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 BOO (Browse shelf(Opens below))		Available		G 44

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Previous	658.8 BLY Principles and practice of marketing	658.8 BLY Key concepts in marketing	658.8 BON Value-based marketing for bottom-line success : 5 steps to creating customer value	658.8 BOO Contemporary marketing	658.8 BOR Gamification engage customers in your business	658.8 BOV Marketing	658.8 BOY Marketing Management : a strategic approach with a global orientation	Next

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