Brand management : research, theory and practice by Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre

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TextLanguage: English Publication details: Oxon: Routledge 2009Description: xviii, 267p., ind. 23 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 HED (Browse shelf(Opens below))		Checked out	10/19/2014	8251

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Previous	658.827 HAT Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding	658.827 HAY Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value	658.827 HEA What is branding?	658.827 HED Brand management : research, theory and practice	658.827 HIL The infinite asset : managing brands to build new value	658.827 HOL How brands become icons : the principles of cultural branding	658.827 HOL Cultural strategy : using innovative ideologies to build breakthrough brands	Next

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