Exploring marketing research by William G. Zikmund

By:

Zikmund, William G

Material type: Text

TextLanguage: English Publication details: Orlando: The dryden press 1997Edition: 6th edDescription: xxvii, 739p., app.,glos., ind. 26 cm x 21 cmISBN:

003018763X

Subject(s):

comprehensive cases with computerized databases
data analysis and presentation
measurement concepts
research design for collecting primary data
research process
sampling and fieldwork
video research projects

DDC classification:

658.83 ZIK

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 ZIK (Browse shelf(Opens below))		Available		2116

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