Convergence marketing : combining brand and direct for unprecedented profits by Richard G. Rosen with Jane Rosen

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TextLanguage: English Publication details: New Jersy: John Wiley and Sons, Inc. 2009Description: xv, 187p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 ROS (Browse shelf(Opens below))		Available		8312

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Previous	658.8 RIL Marketing and sales strategy	658.8 ROB Emotion marketing : the hallmark way of winning customers for life	658.8 ROS The anatomy of buzz how ro create word of mouth marketing	658.8 ROS Convergence marketing : combining brand and direct for unprecedented profits	658.8 ROW Digital marketing : using new technologies to get closer to your customers	658.8 ROW Successful marketing : get brilliant results fast	658.8 RUH Product release planning : methods, tools and applications	Next

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