The stuff you can't bottle : advertising for the global youth market by King Adz

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Material type: Text

TextLanguage: English Publication details: London: Thames and Hudson Ltd. 2013Description: 352p., ind. 25 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8340842 ADZ (Browse shelf(Opens below))		Available		11662

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Previous	658.834083 ACU What kids buy and why	658.834083 LIN Brand child : remarkable insights into the minds of today's global kids and their relationships with brands	658.8340835 QUA Branded : the buying and selling of teenagers	658.8340842 ADZ The stuff you can't bottle : advertising for the global youth market	658.8340954 PAN Beyond consumer marketing : sectoral marketing and emerging trends	658.8342 The science of why : decoding human motivation and transforming marketing strategy	658.8342 Social influence and sustainable consumption	Next

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