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Electronic marketing : integrating electronic resources into the marketing process by Joel Reedy, Shauna Schullo and Kenneth Zimmerman
Material type:
TextLanguage: English Publication details: Fort Worth: Harcourt College Publication 2000Description: xxiv, 466p., app., ind. 28 cm x 22 cmISBN: - 0030211077
- capturing customer profiles
- customer communications
- e-commerce
- electronic commerce
- electronic marketing
- establishing and promoting
- international marketing program
- internet
- marketing planning stage for online activities
- marketing products
- promotional mix
- segmenting
- services
- traditional marketing
- web page design
- 658.84 REE
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.84 REE (Browse shelf(Opens below)) | Available | 3045 |
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