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TATA : the evolution of a corporate brand by Morgen Witzel foreword by Ram Charan
Material type:
TextLanguage: English Publication details: New Delhi: Penguin Books India Pvt., Ltd. 2010Description: xvii, 222p., ind. 23 cm x 16 cmISBN: - 9780670084067
- 658.827 WIT
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 WIT (Browse shelf(Opens below)) | Available | 12217 | ||
| Books | KEIC | 658.827 WIT (Browse shelf(Opens below)) | Available | 9328 |
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| 658.827 WIN Brandstand : strategies for retail brand building | 658.827 WIP Brand hijack : marketing without marketing | 658.827 WIT TATA : the evolution of a corporate brand | 658.827 WIT TATA : the evolution of a corporate brand | 658.827 WIT The Gen Z frequency : how brands tune in and build credibility | 658.827 WON Brand think : a guide to branding | 658.827 WOO Everything you want : understanding consumer, brands and communications |
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