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Creating signature stories : strategic messaging that persuades, energizes and inspires by David Aaker
Material type:
TextLanguage: English Publication details: Gurgaon, Haryana: Penguin India 2018Description: xvi, 167p., note., ind. 23 cm x 14 cmISBN: - 9780670091263
- 658.827 AAK
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 AAK (Browse shelf(Opens below)) | Available | 18452 |
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| 658.827 AAK Brand portfolio strategy : creating, differentiation, energy, leverage, clarity | 658.827 AAK Brand portfolio strategy : creating, differentiation, energy, leverage, clarity | 658.827 AAK Brand relevance : making competitors irrelevant | 658.827 AAK Creating signature stories : strategic messaging that persuades, energizes and inspires | 658.827 AAK Building strong brands | 658.827 AAK Building strong brands | 658.827 AAK Building strong brands |
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