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Global brand strategy : unlocking brand potential across countries, cultures and markets by Sicco van Gelder

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Material type: Text

TextLanguage: English Publication details: New Delhi: Kogan Page India 2003Description: xii, 260p., ref., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 GEL (Browse shelf(Opens below))	Available	12209
Books	KEIC	658.827 GEL (Browse shelf(Opens below))	Available	12210
Books	KEIC	658.827 GEL (Browse shelf(Opens below))	Available	8573

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Previous	658.827 GAL Building brands : strategy and tactics	658.827 GAR Customer experience branding : driving engagement through surprise and innovation	658.827 GEL Global brand strategy : unlocking brand potential across countries, cultures and markets	658.827 GEL Global brand strategy : unlocking brand potential across countries, cultures and markets	658.827 GEL Global brand strategy : unlocking brand potential across countries, cultures and markets	658.827 GLO Global brands	658.827 GLO Global brands	Next

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