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Sales promotion : how to create, implement and integrate campaigns that really work by Roddy Mullin and Julian Cummins
Material type:
TextLanguage: English Publication details: New Delhi: Kogan Page India 2008Edition: 4th edDescription: xx, 300p., ind. 23 cm x 15 cmISBN: - 9780749454746
- business and marketing purpose behind sales promotion
- implement a promotion
- international sales promotion
- joint promotions
- marketing
- marketing accountability and research
- premium promotions
- price promotions
- prize promotions
- promotions
- sales promotion
- self-regulation and the law
- starting with the customer
- suppliers
- to be creative
- 658.82 CUM
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.82 CUM (Browse shelf(Opens below)) | Available | 7920 |
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