TY  - BOOK
AU  - Brown, Rob
TI  - Public relations and the social web : how to use social media and web 2.0 in communications
SN  - 9780749459611
U1  - 659.202854678 
PY  - 2009///
CY  - New Delhi: 
PB  - Kogan Page India
KW  - conversations with the audience
KW  - digital PR and search engine optimization
KW  - happened to communications
KW  - implications for communicators
KW  - internet in public relations
KW  - major players
KW  - new channels
KW  - new media power
KW  - public relations
KW  - social media
KW  - web 2.0
ER  -