TY  - BOOK
AU  - Miller, Robert B.
AU  - Heiman, Stephen E.
AU  - Tuleja, Tad
TI  - The new successful large account management : how to hold onto your most important customers and turn them into long-term assets
SN  - 9780749462901
U1  - 658.812 
PY  - 2011///
CY  - New Delhi: 
PB  - Kogan Page India
KW  - key accounts
KW  - market segmentation
KW  - marketing
KW  - selling
ER  -