Stahlberg, Markus (ed.) <br/><br/>
Shopper marketing : how to increase purchase decisions at the point of sale 

 - 2nd ed. 
 - London:  Kogan Page Limited,  2012. 
 - xi, 275p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749464714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brifging gaps<br/>decision making<br/>marketing<br/>retail media<br/>science of shopping<br/>shopper promotions
<br/><br/><label>Dewey Class. No.: </label>659.157  / SHO