TY  - BOOK
AU  - Stahlberg, Markus (ed.)
AU  - Maila, Ville (ed.)
TI  - Shopper marketing : how to increase purchase decisions at the point of sale
SN  - 9780749464714
U1  - 659.157 
PY  - 2012///
CY  - London
PB  - Kogan Page Limited
KW  - advertising
KW  - brifging gaps
KW  - decision making
KW  - marketing
KW  - retail media
KW  - science of shopping
KW  - shopper promotions
ER  -