Kapferer, J. N. <br/><br/>
The luxury strategy : break the rules of marketing to build luxury brands 
by J. N. Kapferer and V. Bastien 
 - 2nd ed. 
 - London:   Kogan Page Limited  2012 
 - xi, 395p., ref. ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749464912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>anti laws of marketing<br/>brand equity<br/>communicating<br/>customer attitudes<br/>distribution<br/>luxuries<br/>luxury brand stretching<br/>luxury fundamentals<br/>luxury goods industry<br/>marketing<br/>pricing<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP