TY  - BOOK
AU  - Kapferer, J. N.
AU  - Bastien, Vincent
TI  - The luxury strategy : break the rules of marketing to build luxury brands
SN  - 9780749464912
U1  - 658.8 
PY  - 2012///
CY  - London: 
PB  - Kogan Page Limited
KW  - anti laws of marketing
KW  - brand equity
KW  - communicating
KW  - customer attitudes
KW  - distribution
KW  - luxuries
KW  - luxury brand stretching
KW  - luxury fundamentals
KW  - luxury goods industry
KW  - marketing
KW  - pricing
KW  - product management
ER  -