Kapferer, Jean Noel <br/><br/>
New strategic brand management : advanced insights and strategic thinking 
by Jean Noel Kapferer 
 - 5th ed. 
 - London:   Kogan Page  2012 
 - xviii, 492p., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand and products<br/>brand architecture<br/>brand diversity<br/>brand equity<br/>brand identity<br/>brand name products<br/>branding<br/>business models<br/>financial valuation<br/>management<br/>managing retail brands<br/>positioning<br/>sustaining
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP