TY  - BOOK
AU  - Kapferer, Jean Noel
TI  - New strategic brand management : advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
CY  - London: 
PB  - Kogan Page
KW  - brand and products
KW  - brand architecture
KW  - brand diversity
KW  - brand equity
KW  - brand identity
KW  - brand name products
KW  - branding
KW  - business models
KW  - financial valuation
KW  - management
KW  - managing retail brands
KW  - positioning
KW  - sustaining
ER  -