Zoratti, Sandra <br/><br/>
Precision marketing : maximizing revenue through relevance 
by Sandra Zoratti and Lee Gallagher 
 - New Delhi:   Kogan Page India Pvt. Ltd.  2012 
 - xvi, 208p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749465353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analyse and model<br/>consumer behavior<br/>deploy<br/>detemine your objective<br/>gather data<br/>market segmentation<br/>marketing<br/>measure<br/>precision makreting journey<br/>strategise<br/>target marketing<br/>targeted tesco
<br/><br/><label>Dewey Class. No.: </label>658.802  / ZOR