Rowles, Daniel <br/><br/>
Digital branding : a complete step-by-step guide to strategy, tactics and measurement 
by Daniel Rowles 
 - London:   Kogan Page Limited  2014 
 - xi, 220p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780749469955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>bridging gaps<br/>business and econmic<br/>CRM marketing automation<br/>digital branding<br/>e-commerce<br/>e-mail marketing<br/>focusing on value<br/>general<br/>internet marketing<br/>marketing<br/>measuring digital branding<br/>mobile<br/>multichannel marketing<br/>objectives and authenticity<br/>online advertising<br/>primaries and indicators<br/>role of analytics<br/>social media<br/>traditional brand metrics<br/>transmedia campaigns
<br/><br/><label>Dewey Class. No.: </label>658.82702854678  / ROW