Kompella, Kartikeya (ed.) <br/><br/>
The brand challenge : adapting branding to sectorial imperatives 

 - London:  Kogan Page,  2015. 
 - xxi, 338p., ind.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780749470159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and promotion<br/>branding<br/>business and economics<br/>conceptual framework<br/>football brands<br/>hotel brands<br/>luxury branding<br/>managing media as brands<br/>market leader<br/>matters in b2b<br/>retail brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA