Ryan, Damian <br/><br/>
Understanding digital marketing : marketing strategies for engaging the digital generation 
by Damian Ryan 
 - 3rd ed. 
 - London:   Kogan Page Limited  2014 
 - xx, 409p, glos., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749471026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and  promotion<br/>build your channel<br/>business and economics<br/>case study<br/>content marketing<br/>customers finding you<br/>customers to communities<br/>digital marketing<br/>e-commerce<br/>GRP<br/>internet marketing<br/>KPI<br/>management<br/>marketing<br/>measuring paid media<br/>mobile marketing<br/>new internet<br/>online public relations<br/>performance marketing<br/>social media<br/>strategic planning<br/>understanding e-mail marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / RYA