Dyck, Fons Van <br/><br/>
Advertising transformed : the new rules for the digital age 
by Fons Van Dyck 
 - London:   Kogan Page Limited  2014 
 - xxiv, 171p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749471484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising and ROI<br/>advertising ecosystem<br/>conscience or cash<br/>consumers<br/>creativity king<br/>digital media<br/>effective advertising<br/>global local<br/>internet advertising<br/>new capitalism<br/>old or new<br/>technological innovations<br/>USP ESP
<br/><br/><label>Dewey Class. No.: </label>659.1  / DYC