TY  - BOOK
AU  - Dyck, Fons Van
TI  - Advertising transformed : the new rules for the digital age
SN  - 9780749471484
U1  - 659.1 
PY  - 2014///
CY  - London: 
PB  - Kogan Page Limited
KW  - advertising
KW  - advertising and ROI
KW  - advertising ecosystem
KW  - conscience or cash
KW  - consumers
KW  - creativity king
KW  - digital media
KW  - effective advertising
KW  - global local
KW  - internet advertising
KW  - new capitalism
KW  - old or new
KW  - technological innovations
KW  - USP ESP
ER  -