Yakob, Faris <br/><br/>
Paid attention : innovative advertising for a digital world 
by Faris Yakob 
 - 1st ed. 
 - London:   Kogan Page Limited  2015 
 - xv, 200p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780749473600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising for advertising<br/>branding<br/>combination tools<br/>communication<br/>disorders<br/>do things, tell people<br/>electronic commerce<br/>hidden persuaders<br/>integrative strategy and social brands<br/>logocentrism<br/>marketing<br/>media - bandwidth<br/>mysterious ways<br/>prospection<br/>recombinant culture<br/>social TV
<br/><br/><label>Dewey Class. No.: </label>659.1  / YAK