TY  - BOOK
AU  - Yakob, Faris
TI  - Paid attention : innovative advertising for a digital world
SN  - 9780749473600
U1  - 659.1 
PY  - 2015///
CY  - London: 
PB  - Kogan Page Limited
KW  - advertising
KW  - advertising for advertising
KW  - branding
KW  - combination tools
KW  - communication
KW  - disorders
KW  - do things, tell people
KW  - electronic commerce
KW  - hidden persuaders
KW  - integrative strategy and social brands
KW  - logocentrism
KW  - marketing
KW  - media - bandwidth
KW  - mysterious ways
KW  - prospection
KW  - recombinant culture
KW  - social TV
ER  -