TY  - BOOK
AU  - Ind, Nicholas (ed.)
AU  - Horlings, Sandra (ed.)
TI  - Brands with a conscience : how to build a successful and responsible brand
SN  - 9780749475444
U1  - 658.827 
PY  - 2016///
CY  - London
PB  - Kogan Page
KW  - branding
KW  - marketing
KW  - social responsibility of business
ER  -