Bryant, Andy <br/><br/>
The TV brand builders : how to win audiences and influence viewers 
by Andy Bryant and Charlie Mawer 
 - London:   Kogan Page  2016 
 - xv, 328p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780749476687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>marketing<br/>media and communications industries<br/>television broadcasting<br/>television programs
<br/><br/><label>Dewey Class. No.: </label>384.550688  / BRY