TY  - BOOK
AU  - Bryant, Andy
AU  - Mawer, Charlie
TI  - The TV brand builders : how to win audiences and influence viewers
SN  - 9780749476687
U1  - 384.550688 
PY  - 2016///
CY  - London: 
PB  - Kogan Page
KW  - branding
KW  - marketing
KW  - media and communications industries
KW  - television broadcasting
KW  - television programs
ER  -