TY  - BOOK
AU  - Brooks, Claire
TI  - Marketing with strategic empathy : inspiring strategy with deeper consumer insight
SN  - 9780749477547
U1  - 658.802 
PY  - 2016///
CY  - London: 
PB  - Kogan
KW  - consumer behaviour
KW  - Industrial and organizational psychology
KW  - management
KW  - marketing
KW  - research
ER  -