Minsky, Laurence
Audio branding : using sound to build your brand
by Laurence Minsky and Colleen Fahey
- London: Kogan 2017
- xvi, 211p., glo., ind. 23 cm x 15 cm
9780749478575
advertising
brand name products
branding
marketing
music in advertising
psychological aspects
sound in advertising
658.827 / MIN