TY  - BOOK
AU  - Struhl, Steven
TI  - Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
SN  - 9780749479558
U1  - 658.80028563 
PY  - 2017///
CY  - London: 
PB  - Kogan Page Limited
KW  - artificial intelligence
KW  - consumer behaviour
KW  - marketing research
ER  -