Churchill, Jr. Gilbert A <br/><br/>
Marketing research: methodological foundations 
Gilbert A. Churchill Jr. 
 - 4th ed. 
 - Orlando:   The Dryden Press  1987 
 - xx, 907p., app., glos., ind.  23 cm x 19 cm 
<br/><br/><label>ISBN: </label>0030220122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>data collection method<br/>interpretation<br/>marketing information system<br/>marketing research<br/>problem definition<br/>research design<br/>research process<br/>research project<br/>research report<br/>sample design<br/>sources of information
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHU